Organizations across the world are continually working towards establishing themselves a step ahead and creating unique products. However, what’s common in all is the zeal to create evolved customer experiences, which are unique to every individual.
While some companies are the torch bearers of customer experience, many are often struggling and trying to establish a stronger connect with their customers. In a country that is unique in its very fabric, it’s not a surprise that every customer wants to be dealt with in a unique manner. A good CX strategy helps do that, improves sales and business growth, besides enhancing a brand's reputation.
Has the technology ecosystem completely changed customer experience during the pandemic? Has customer support finally come out of call centers and entered the boardrooms? How close are we to completely deploy AI to provide innovative solutions to customer issues?