The conversation has tremendous value. The same philosophy applies to businesses today. Brand and customer interaction is shifting from company-centric tools like applications & websites to customer-centric channels like WhatsApp, SMS, and Messenger. If you look at the market, brands like Bolt, Luxury, and Dior are switching their customer communication to WhatsApp to increase sales and conversion rates.
Conversational marketing delivers a 3x more engagement rate compared to high-performing digital assets. Over 80%+ customers are happy with the interaction with a conversational chatbot. By 2023, eCommerce transactions through chatbots are predicted to touch $112 billion. The best part—conversational marketing tools fill the gap between marketing and production. Does this mean—the end of mobile apps?
Amritansu Nanda, CMO, Zepto
Pooja Sahgal, CMO, Raymond
Ramesh Jude Thomas, President & Chief Knowledge Officer, EQUiTOR Value Advisory P Ltd
Udit Agarwal, VP & Global Head Marketing, Exotel
Shalil Gupta, Business Head, Mint & Mosaic Digital