Great experience don't happen by chance- someone has deliberately crafted it. With customer and people expectations changing at faster pace, the success today = how relevant you are to your customers and people at any given moment. At this speed, one can create growth only through relevance. 

At the heart of this tectonic customer shift is incremental complexity across marketing ecosystem, making it hard to keep up with the exceeding customer expectations. Channels are exploding with accelerating & unprecedented demand for personalized content. Endless data is yet to be analyze. Marketing is shifting from augmented reality to metaverse. Marketers are heavily leveraging AI to increase sales and improve CX. Agile marketing manifesto is taking the front seat. 

This means more work for marketers. Higher demand for increased use of technology, innovation and greater investments to upgrade. Those who master it not only thrive but become Expert. 

Are you ready to up your enterprise's game to deliver experiences and journey that not only satisfy users but also nurture them to become loyal customers?

The Mint Marketing Summit 2022 - Driving Marketing Composability, showcases how AI, Metaverse, Agile manifesto, Web 3.0 and Community are taking marketing to next level. And how we can help marketing leaders and CMOs achieve top 5 priorities:  

  • Reassert role of marketing digital orchestrator 
  • Get ready for hybrid marketing future 
  • Integrate budgets, planning, and activation 
  • Track marketing value shared with partner
  • Reinvent marketing engine for flexibility and scalability


4:00 PM onwards
  • 4:00 PM – 5:00 PM


  • 5:00 PM – 5:15 PM

    Welcome Address and Context Setting

    By Shalil Gupta, Business Head, Mint & Mosaic Digital

  • 5:15 PM – 5:35 PM

    Fireside Chat: Future of Marketing in Inclusive Bharat

    When we say that the marketing landscape in “Bharat” is altering, we particularly refer to India’s growth beyond the metros and Tier 1 cities. Though these regions have always been the areas to pilot for marketers from across the world, they now discover potential with the penetration in the microscopic settings- Tier 2 and Tier 3 cities. Government strategies to enhance the usage of digital in these spots; reverse migration; growing awareness, aspiration and income of individuals; and the ascent of marketing automation with AI, ML, and digital assistants - all these have added to continuous expansion. Innovations like AI can help companies target, engage, and interact with customers, even in small demographics, to the way marketing automation creates new tasks and jobs.

    The change is swift as technology providers are integrating AI into their offerings. But how will AI affect the Indian marketing sphere as a whole- How will marketers drive engagement and growth in Tier 2 and Tier 3 regions?

    Shalil Gupta, Business Head, Mint & Mosaic Digital in conversation with Rajiv Bharathan, Sr. VP- Sales, Ozonetel

  • 5:35 PM – 6:00 PM

    Panel Discussion: Conversational Marketing: A Human Touch or End of Mobile Apps?

    The conversation has tremendous value. The same philosophy applies to businesses today. Brand and customer interaction is shifting from company-centric tools like applications & websites to customer-centric channels like WhatsApp, SMS, and Messenger. If you look at the market, brands like Bolt, Luxury, and Dior are switching their customer communication to WhatsApp to increase sales and conversion rates. 

    Conversational marketing delivers a 3x more engagement rate compared to high-performing digital assets. Over 80%+ customers are happy with the interaction with a conversational chatbot. By 2023, eCommerce transactions through chatbots are predicted to touch $112 billion. The best part—conversational marketing tools fill the gap between marketing and production. Does this mean—the end of mobile apps?

    Amritansu Nanda
    , CMO, Zepto
    Pooja Sahgal, CMO, Raymond
    Ramesh Jude Thomas
    , President & Chief Knowledge Officer, EQUiTOR Value Advisory P Ltd
    Udit Agarwal
    , VP & Global Head Marketing, Exotel

    Shalil Gupta
    , Business Head, Mint & Mosaic Digital

  • 6:00 PM – 6:25 PM

    Panel Discussion: Bespoke Marketing at Scale: Thanks to Martech

    With the emergence of Martech, marketing has become an innovation game; developing unique multi-channel market solutions for customers. Marketing has shifted entirely from the business of communications to the business of experiences. 70% of consumers say they’re highly likely to buy exclusively from brands that understand them and their needs (Hubspot). Experience is the new brand, and as businesses unfold to do more with less, personalization at scale has now become the prerequisite to propel growth and value. Utilizing cutting-edge technology in consumer behaviour, perceptions, and brand development will advance a more customer-centric, personalized communication.

    How can Martech help in building a personalized marketing strategy that truly wows customers? Will it provide an opportunity for marketers to experiment? - where they will push brand innovations and internal capabilities in a new direction?

    Sridhar Rajagopal
    , Head - Marketing, Strategy, Sales and M&A, Otis India
    Naveen Murali
    , Head -Marketing, Pepperfry
    Ankur Gattani
    , VP - Growth and Marketing, WebEngage

    Sumedha Bose
    , AGM - Research and Solutions, Mosaic Digital – An HT Media Group Company

  • 6:25 PM – 6:30 PM

    Closing Note

  • 6:30 PM – 7:15 PM


  • 7:15 PM – 7:20 PM

    Mint Marketing Awards

    Introduction and context setting for Mint Marketing Awards 2022

  • 7:20 PM – 8:20 PM

    Mint Marketing Awards

    Mint Marketing awards ceremony

  • 8:20 PM – Onwards

    Cocktails & Dinner


The MINT Marketing Awards acknowledge capable marketing campaigns based on creativity, ideation, thought, purpose, branding and awareness.

We are looking for marketing campaigns that have created success metrics, won the organisation a newfound respect and recognition, brought revenue gains, and ultimately led to significant growth in the business, providing value and attention.

The award categories are:

Content Marketing

  • Award for best use of influencer marketing
  • Award for best innovation and creativity
  • Award for best storytelling
  • Best Bounce-back Campaign


  • Youth marketer of the year
  • Global thought leader of the year

Marketing Cognition with Technology

  • Award for best digital strategy
  • Award for best use of electronic media
  • Best integrated campaign

Important Timelines:

  • Mint Marketing Awards Nominations Process Begins - September 26, 2022
  • Last Date of Submission - November 4, 2022
  • Grand Jury Meet - November 11, 2022
  • Mint Marketing Summit and Awards 2022 - December 20, 2022

Speakers 2022


Ankur Gattani

VP - Growth and Marketing, WebEngage

Amritansu Nanda

Chief Marketing Officer, Zepto

Naveen Murali

VP, Head of Marketing, Pepperfry

Pooja Sahgal

Chief Marketing Officer, Raymond

Ramesh Jude Thomas

President and Chief Knowledge Officer, EQUiTOR Value Advisory P Ltd

Rajiv Bharathan

Sr. VP- Sales, Ozonetel

Sridhar Rajagopal

Head - Marketing, Strategy, Sales and M&A, Otis India

Udit Agarwal

VP and Global Head of Marketing, Exotel

Last Year's Jury


Prasoon Joshi

CEO, McCann World group India and Chairman APAC

Kainaz Karmakar

Chief Creative Officer, Ogilvy India

Deepali Naair

CMO, IBM India & South Asia

Sidharth Rao

CEO & Co-Founder, Dentsu Webchutney

Bhaskar Chakravorti

Dean of Global Business , The Fletcher School at Tufts University

Harish Bhat

Brand custodian, Tata Sons

Tanya Dubash

Chief Brand officer, Godrej Group

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