Introduction

Great experience don't happen by chance- someone has deliberately crafted it. With customer and people expectations changing at faster pace, the success today = how relevant you are to your customers and people at any given moment. At this speed, one can create growth only through relevance. 

At the heart of this tectonic customer shift is incremental complexity across marketing ecosystem, making it hard to keep up with the exceeding customer expectations. Channels are exploding with accelerating & unprecedented demand for personalized content. Endless data is yet to be analyze. Marketing is shifting from augmented reality to metaverse. Marketers are heavily leveraging AI to increase sales and improve CX. Agile marketing manifesto is taking the front seat. 

This means more work for marketers. Higher demand for increased use of technology, innovation and greater investments to upgrade. Those who master it not only thrive but become Expert. 

Are you ready to up your enterprise's game to deliver experiences and journey that not only satisfy users but also nurture them to become loyal customers?

The Mint Marketing Summit 2022 - Driving Marketing Composability, showcases how AI, Metaverse, Agile manifesto, Web 3.0 and Community are taking marketing to next level. And how we can help marketing leaders and CMOs achieve top 5 priorities:  

  • Reassert role of marketing digital orchestrator 
  • Get ready for hybrid marketing future 
  • Integrate budgets, planning, and activation 
  • Track marketing value shared with partner
  • Reinvent marketing engine for flexibility and scalability

Agenda

1:00 PM onwards
  • 1:00 PM – 2:00 PM

    Registration & Networking Lunch

  • 2:00 PM – 2:15 PM

    Welcome Address and Context Setting

  • 2:15 PM – 2:35 PM

    Keynote: Bespoke Marketing at Scale - An Oxymoron or Reality

    80% of consumers are more likely to purchase when the business offers personalized experiences (Mckinsey). 70% of consumers say they’re highly likely to buy exclusively from brands that understand them and their needs (Hubspot). Experience is the new brand, and as businesses unfold to do more with less, personalization at scale has now become the prerequisite to propel growth and value. 

    Delivering true personalization seems overwhelming due to multiple factors like experience, engagement, retention, brand acquisition, etc. But, it doesn’t have to be. How can we build a personalized marketing strategy that truly wows customers—from creating responsive & timely lead generation campaigns and tailoring the website for each visitor to delivering a customized experience for each individual? The only secret is to understand—what they want and why.

  • 2:35 PM – 2:55 PM

    Fireside Chat 1: Web 3.0 and Community: The Next Version of Social

    disinformation, misinformation, bots, and spam dominates them. The big concern here is—where does business shift their social strategy? Web3 and NFT-based projects are an answer to your call. 

    They funnel the audience into micro-communities that hold growth levers and a sustained long-term competitive advantage. Entirely decentralized and owned by communities, they are more potential resources to drive engagement with customers and prospects. In short, the power is back in users hands.  How can we apply it? 

  • 2:55 PM – 3:20 PM

    Panel Discussion 1: Conversational Marketing: A Human Touch or End of Mobile Apps?

    The conversation has tremendous value. The same philosophy applies to businesses today. Brand and customer interaction is shifting from company-centric tools like applications & websites to customer-centric channels like WhatsApp, SMS, and Messenger. If you look at the market, brands like Bolt, Luxury, and Dior are switching their customer communication to WhatsApp to increase sales and conversion rates. 

    Conversational marketing delivers a 3x more engagement rate compared to high-performing digital assets. Over 80%+ customers are happy with the interaction with a conversational chatbot. By 2023, eCommerce transactions through chatbots are predicted to touch $112 billion. The best part—conversational marketing tools fill the gap between marketing and production. Does this mean—the end of mobile apps?

  • 3:20 PM – 3:50 PM

    BREAK

  • 3:50 PM – 4:10 PM

    Special Address: AI: The New Linchpin in Marketing

    Over the past 4 years, enterprise use of AI has risen 270%. By 2022 end, the enterprise AI market will touch $6.14 billion. Marketing is one of the earliest business functions poised to transform by AI use. ML, IPA, conversational interfaces, and digital assistants will revolutionize the complete marketing approach— from the way companies’ target, engage, and interact with customers to the way marketing automation creates new tasks and jobs.

    The change is swift as technology providers are integrating AI into their offerings. But how will AI affect the marketing world as a whole—Will it reduce the need for humans, or will it create new marketing opportunities?

  • 4:10 PM – 4:35 PM

    Panel Discussion 2: Marketing in the Metaverse: Innovation or Experiment?

    Metaverse talk has been ubiquitous over the past several months. Companies like Facebook are rebranding themselves as “Meta” and looking forward to bring the “metaverse to life”. In 2021 alone, metaverse-related enterprises raised $10 billion to fund their long-term vision for metaverse (Mckinsey).  Broadly 400 million unique and active users are accessing a metaverse platform monthly (Metaversed report).

    But what exactly is marketing in the metaverse—is it an opportunity for marketers to engage with customers in totally immersive ways or an experiment where marketers are pushing brand innovations and internal capabilities in a new direction? Though there is skepticism about the metaverse. The moment of truth is the metaverse is here to stay.

  • 4:35 PM – 4:50 PM

    Tea & Coffee Break

  • 4:50 PM – 5:10 PM

    Fireside Chat 2: Security & Privacy in Modern Marketing

    A data breach can potentially devastate the trust customers have in your business. While you might not think, why would anyone go after your data. The point to note here is that the cybercrime economy is evolving, and your data is more valuable than you realize. 

    If you look at the stats today, 54% of consumers are likely to walk away from businesses that ask for more personal information. 21% of social media & email users recorded a cyber-attack at least once. 66% of consumers want more laws like GDPR. The fracture point is—how can we protect customer data, keep data safe, and comply with privacy regulations?

  • 5:10 PM – 5:35 PM

    Panel Discussion 3: Agile in Marketing to Propel Growth and Value

    Agile principles were initially developed for the software industry to produce a minimally viable solution in the fastest possible time. With the same principles and values, Agile has today pervaded marketing—one of the most critical business functions. Why? Agile is more flexible, collaborative, and customer-centric.  

    As per data, teams that practice agile marketing techniques witness an 80% increase in marketing—as a result, better sales and growth.  The other business benefits: Faster & precise deliveries, can run multiple marketing campaigns in a flexible and customized environment and can identify & resolve challenges early. 51% of agile marketing teams can modify their strategy after a negative response.

  • 5:35 PM – 5:40 PM

    Closing Note

  • 6:25 PM – 6:35 PM

    Mint Marketing Awards

    Introduction and context setting for Mint Marketing Awards 2022

  • 6:35 PM – 7:35 PM

    Mint Marketing Awards

    Mint Marketing awards ceremony

  • 7:35 PM – Onwards

    Cocktails & Dinner


Want to be part of it?

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