Great experience don't happen by chance- someone has deliberately crafted it. With customer and people expectations changing at faster pace, the success today = how relevant you are to your customers and people at any given moment. At this speed, one can create growth only through relevance.
At the heart of this tectonic customer shift is incremental complexity across marketing ecosystem, making it hard to keep up with the exceeding customer expectations. Channels are exploding with accelerating & unprecedented demand for personalized content. Endless data is yet to be analyze. Marketing is shifting from augmented reality to metaverse. Marketers are heavily leveraging AI to increase sales and improve CX. Agile marketing manifesto is taking the front seat.
This means more work for marketers. Higher demand for increased use of technology, innovation and greater investments to upgrade. Those who master it not only thrive but become Expert.
Are you ready to up your enterprise's game to deliver experiences and journey that not only satisfy users but also nurture them to become loyal customers?
The Mint Marketing Summit 2022 - Driving Marketing Composability, showcases how AI, Metaverse, Agile manifesto, Web 3.0 and Community are taking marketing to next level. And how we can help marketing leaders and CMOs achieve top 5 priorities:
By Shalil Gupta, Business Head, Mint & Mosaic Digital
When we say that the marketing landscape in “Bharat” is altering, we particularly refer to India’s growth beyond the metros and Tier 1 cities. Though these regions have always been the areas to pilot for marketers from across the world, they now discover potential with the penetration in the microscopic settings- Tier 2 and Tier 3 cities. Government strategies to enhance the usage of digital in these spots; reverse migration; growing awareness, aspiration and income of individuals; and the ascent of marketing automation with AI, ML, and digital assistants - all these have added to continuous expansion. Innovations like AI can help companies target, engage, and interact with customers, even in small demographics, to the way marketing automation creates new tasks and jobs.
The change is swift as technology providers are integrating AI into their offerings. But how will AI affect the Indian marketing sphere as a whole- How will marketers drive engagement and growth in Tier 2 and Tier 3 regions?
Shalil Gupta, Business Head, Mint & Mosaic Digital in conversation with Rajiv Bharathan, Sr. VP- Sales, Ozonetel
The conversation has tremendous value. The same philosophy applies to businesses today. Brand and customer interaction is shifting from company-centric tools like applications & websites to customer-centric channels like WhatsApp, SMS, and Messenger. If you look at the market, brands like Bolt, Luxury, and Dior are switching their customer communication to WhatsApp to increase sales and conversion rates.
Conversational marketing delivers a 3x more engagement rate compared to high-performing digital assets. Over 80%+ customers are happy with the interaction with a conversational chatbot. By 2023, eCommerce transactions through chatbots are predicted to touch $112 billion. The best part—conversational marketing tools fill the gap between marketing and production. Does this mean—the end of mobile apps?
Speakers:
Amritansu Nanda, CMO, Zepto
Pooja Sahgal, CMO, Raymond
Ramesh Jude Thomas, President & Chief Knowledge Officer, EQUiTOR Value Advisory P Ltd
Udit Agarwal, VP & Global Head Marketing, Exotel
Moderator:
Shalil Gupta, Business Head, Mint & Mosaic Digital
With the emergence of Martech, marketing has become an innovation game; developing unique multi-channel market solutions for customers. Marketing has shifted entirely from the business of communications to the business of experiences. 70% of consumers say they’re highly likely to buy exclusively from brands that understand them and their needs (Hubspot). Experience is the new brand, and as businesses unfold to do more with less, personalization at scale has now become the prerequisite to propel growth and value. Utilizing cutting-edge technology in consumer behaviour, perceptions, and brand development will advance a more customer-centric, personalized communication.
How can Martech help in building a personalized marketing strategy that truly wows customers? Will it provide an opportunity for marketers to experiment? - where they will push brand innovations and internal capabilities in a new direction?
Speakers:
Sridhar Rajagopal, Head - Marketing, Strategy, Sales and M&A, Otis India
Naveen Murali, Head -Marketing, Pepperfry
Ankur Gattani, VP - Growth and Marketing, WebEngage
Moderator:
Sumedha Bose, AGM - Research and Solutions, Mosaic Digital – An HT Media Group Company
Introduction and context setting for Mint Marketing Awards 2022
Mint Marketing awards ceremony
The MINT Marketing Awards acknowledge capable marketing campaigns based on creativity, ideation, thought, purpose, branding and awareness.
We are looking for marketing campaigns that have created success metrics, won the organisation a newfound respect and recognition, brought revenue gains, and ultimately led to significant growth in the business, providing value and attention.
The award categories are:
Content Marketing
Leadership
Marketing Cognition with Technology
Important Timelines:
Ankur Gattani, VP, Growth and Marketing, WebEngage. Ankur has over 13 years of experience including as a customer, mentor and advisor to WebEngage in his previous roles. Ankur is an IITB / IIM Cal graduate who will be taking charge of the entire growth marketing function at WebEngage to sharpen WebEngage’s positioning as a thought leader in retention marketing and a champion of building enduring businesses. Ankur’s stint at Foodpanda Global to drive CRM efforts led to the transformation of 1 message-per-country regimen to a 1:1 personalized messages on multiple channels across 45 Countries, 20+ timezones and Languages. The speed of roll-out earned his team accolades and a speaker invite from Salesforce to share the story at Dreamforce - a flagship event by Salesforce. Ankur has dabbled in ideas in eCommerce and created a consumer FMCG brand as well, is a big believer in driving stories and analogies to help customers understand the brand proposition better. The ecosystem will need 100s of more retention professionals as founders mature to think beyond acquisition driven growth and he’s gearing WebEngage up to drive the entire education and community play forward.
Amritansu Nanda is the Chief Marketing officer at Zepto, leading one of the largest teams at the company. Beyond building brand voice, he plays a significant role in ensuring exceptional levels of customer experience. Having been a part of startup journeys in the past, Amritansu brings a unique blend of business acumen, consumer connect and brand performance.
He comes with an experience panning 8 years, where he has built solid marketing strategies to facilitate growth for established organisations across sectors. Prior to Zepto, Amritansu has worked with Goldman Sachs, Faces cosmetics and Pepperfry, leading their marketing verticals.
Equipped wirth an MBA from IIM Calcutta and M-Tech from IIT Delhi, Amritansu's academic track truly defines his strong foundation in the field of marketing and depth in tech.
With a career spanning over 12 years, Naveen has covered a wide spectrum of roles across marketing, sales, and product development across industries like FMCG and Technology. Naveen leads Pepperfry’s marketing and brand strategy with an aim to drive brand awareness across lucrative untapped markets as well as capture share in the furniture and home décor industry. As a new-age marketing evangelist, he works towards charting out a strategy that helps to break the barriers that consumers have towards shopping online, especially for big-ticket items. Prior to Pepperfry, Naveen worked with Asian Paints for about 10 years where he handled diverse marketing, sales, and international business responsibilities of increasing scope and complexity. For a couple of years, post his engineering, Naveen did a stint as an applications engineer at Oracle on ERP development. Naveen is a recipient of The Economic Times Young Leader award, a stellar achievement for any young professional. Naveen is an MBA from the Indian Institute of Management, Kozhikode (IIM K), and holds a degree in Mechanical Engineering from National Institute of Technology, Warangal (NIT W)
Influential marketing and business growth leader with +20 years of experience in driving brand preference, business transformation, and profitable revenue growth for leading brands. Savvy, data-driven strategist with varied and deep experience including category and brand development, brand portfolio maximization, innovation, and integrated channel deployment. Skilled at building, training, and inspiring high-performing goal- oriented teams.
She has worked across Marico, Kellogg , Kellogg UK , Loreal and Raymond Consumer care.
Rajiv has over four decades of experience in IT and telecom. He has handled roles in sales and product management.
Sridhar Rajagopal is the head of Sales, Marketing, Strategy and M&A for Otis India. Sridhar has had a variety of interesting assignments in Otis. He headed two JV companies in India and led the acquisition of service portfolio companies across India, Singapore, Philippines and Japan. Prior to his current role, he headed the Marketing, Communication and Strategy function for the Northeast Asia Region covering Japan, South Korea, Hong Kong and Taiwan. Prior to joining Otis, was working in the glass flacconage business for global brands like Body Shop, L’Oréal and Revlon.
Exotel is the emerging market’s leading full stack customer engagement platform and business-focused virtual telecom operator. Incorporated in 2011, Exotel’s cloud-based product suite powers 50 million daily engagements across voice, video, and messaging channels. Exotel powers customer engagement to over 7000 companies in 60+ countries, including India, SE Asia, the Middle East, and Africa. Today, some of the fastest-growing companies in the emerging markets (Ola, Swiggy, Flipkart, GoJek, Byju’s, Urban Company, HDFC Bank, Zomato, Oyo, etc.) manage their customer engagement with Exotel’s suite of a communication APIs, Ameyo’s omnichannel contact centre (merger), and Cogno AI‘s conversational AI platform (acquisition) over the cloud. They’re a $100 million Series D funded company with $60 million in ARR.
Ozonetel is an industry leader within the Customer Experience (CX) space, offering businesses a robust, omnichannel platform to manage end-to-end communication flows. Its AI-powered, full-stack platform has enabled over 2,500+ businesses to simplify, manage, and analyze interactions at every step of their customer communication and engagement journey.
The platform helps enterprises to engage with customers at every touchpoint across voice, chat, SMS, WhatsApp, and other digital channels. It fully integrates with CRM and other business applications and offers a truly omnichannel experience for customers.
Ranked #1 consistently across all review platforms on ease of use and comprehensiveness of the platform, WebEngage is used by 800+ brands across India, the Middle East, Latin America, Europe and Southeast Asia markets. WebEngage is on a unique mission to ensure that no business should ever have to work hard to retain its customers. WebEngage helps them scale through a robust customer data and analytics platform - unifying data across silos, the best-in-class journey builder enabling automated triggers and campaign orchestration across channels. The third piece of the stack is the personalization engine that includes all the data in the system and AI/ML-driven product recommendations that boost the conversion for all channels including the web and mobile apps. This puts immense power in the hands of marketers as they try to live up to the consumer expectation of a personalised user experience, a habit formed by the Amazon and Netflix of the world. The company is working across several industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, and Online Retail. The key clientele includes marquee brands like IKEA, eXtra Stores, HNAK, Vezeeta, Tabiyat, Unilever, L'Oréal, Bajaj Auto, Unacademy, Myntra, Pluralsight, Pepperfry, Junglee Games, HT Media, FirstCry, GoIbibo and many more.
VCC Events opens up the avenues for participation. Join hands to be a part of India’s largest gathering of alternative investments leaders, industry stakeholders and Asia’s influential limited partners, general partners and marquee advisors. Your chance to actively participate and augment yourself as thought leaders.
Drop us a line and we will call you.
