Introduction

Generating Escape Velocity

Factors making 'marketing' and 'marketers' a success

 

DIRECTION
When an organization makes the customer believe that their product offering holds immense value and creates a genuine need.

SPEED
When the marketers get a brief window of time to create an impression in the customer's mind and generate curiosity and interest around the product.

There are hundreds and thousands of organizations working on building similar products and competition intensifies every day. A marketer today needs to focus on creating space for his product / service to reach the customer rapidly within the required time frame. This is the origination of the concept of Generating Escape Velocity.

When Escape Velocity is applied to marketing, the product/service needs a push using what we refer to as the new pillars of marketing-Content, Consumer Journey, Experiences, Evolution, Data Privacy & Policy and Outcomes. Without a doubt, marketing automation combined with the new pillars of marketing is the evolved approach, and those who mastered it remain in the game and survive the 'new normal.’ The migration to digitization is key to building interest and awareness and making rapid conversions. Our new age marketer needs to ace the implementation of contemporary marketing platforms and advanced holistic solutions to make the approach agile and unique. This requires increased use of technology, innovation and greater investments to upgrade. These tools make processes efficient and break free from the traditional approach and clutter.

The Mint Marketing Summit showcases how organizations are moving away from the traditional practices and adapting a wider arena to increase their customer touchpoints and build engagement using the new pillars of marketing.

The event scheduled on 22nd October 2021 is an amalgamation of a half day summit and awards ceremony.


Agenda

5:30 PM onwards
  • 5:30 PM – 5:35 PM

    Welcome Address Rajan Bhalla, Chief Business Officer & CMO, HT Media

  • 5:35 PM – 5:40 PM

    Introduction & Context Setting

    Jaideep Mehta, CEO, Mosaic Digital & Head, Mint

  • 5:40 PM – 6:00 PM

    Keynote Address: Story-telling continues to remain the heart and soul of modern marketing

    Story-telling continues to remain the heart and soul of modern marketing
    While we see marketing strategies taking a giant leap towards automation and digitization, consumer emotions remain at the core of marketing values. Without story-telling, the product representation cannot withhold a customer’s undivided attention. Customer emotions add to the experience and journey of reaching the end goal.

    Speakers
    Prasoon Joshi, CEO, McCann World group India and Chairman APAC

  • 6:00 PM – 6:30 PM

    Panel Discussion 1: Personalization @ the forefront of generating escape velocity

    The marketer's vision and approach to a product/service in terms of representation for each customer is different. There are multiple factors contributing to personalization, which include engagement, experience, brand perception acquisition and retention. How does the marketer tune in to the right time to grab the customer's attention to all these aspects? How will the marketer drive growth by applying personalization at the centre of their marketing strategy?

    Speakers
    Siddhartha Butalia, Chief Marketing Officer, AirAsia India
    Abhinav Tyagi, SVP Marketing, Urban Company
    Karthi Kumar Marshan, President & Chief Marketing Officer, Kotak Mahindra Bank
    Ramesh Jude Thomas, President & CEO, EQUITOR Value Advisory
    Moderator
    SiddharthGopalkrishnan, Partner, McKinsey

  • 6:30 PM – 7:00 PM

    Panel Discussion 2: Leveraging technology to create marketing highways

    The new age marketer is quick to adopt technology and keen to upskill for future exigencies. They need to keep up with the changing behaviour and consumption habits of consumer who is better informed and impatient. The reliance on speed and visibility is clearly evident. With the near future being remote or hybrid, the marketer needs to have a hold on both aspects to reach the customer.

    Speakers
    Saurabh Varma, CMO, Jio Studios
    Atit Mehta, Marketing Head, BYJU's
    DeepaliNaair, CMO, IBM - India & South Asia
    Sagar Patil, Director, Customer Growth Advisory, MoEngage Inc.
    Moderator
    Rachna Bahadur, Partner, Bain

  • 7:00 PM – 7:20 PM

    Fireside chat: Marketing: The revenue engine

    Does data driven marketing have its limitations? How many layers can a marketer really peel to get conversions? Today, ROI is just one form of outcome. Marketers are looking beyond revenue conversions and creating an image of sustainability and experience. How are they balancing all aspects while keeping the customer satisfaction afloat?

    Shalil Gupta, CBO, Mosaic Digital
    in conversation with
    DeepikaWarrier CMO, DIAGEO India

  • 7:20 PM – 7:50 PM

    Panel Discussion 3: Personalization & Privacy- An industry view

    The advertising ecosystem is rapidly evolving with privacy becoming a larger focus for people as well as businesses. In this session, leading industry experts will discuss personalization in a privacy-first world, how the digital advertising ecosystem is evolving, and how businesses can build for these ecosystem changes with a privacy-focused lens.

    Speakers
    Sandeep Bhushan, Director and Head of GMS, Facebook India
    Vineet Ahuja, Managing Director (Partner), Accenture
    Anubhav Sonthalia, CEO, Merkle Sokrati
    Moderator
    Ashwin Moduga, Head- Research, Mosaic Digital

  • 7:50 PM – 7:55 PM

    Closing Address

  • 7:50 PM – 8:05 PM

    Fireside Chat: How Fintech Is Getting It Right with Its Marketing Strategy

    Fireside Chat: How Fintech Is Getting It Right with Its Marketing Strategy
    The session will reflect on how the Fintech industry has leveraged from its marketing strategy to build trust, convenience and long-term engagement during the pandemic and the ongoing economic recovery. The session will discuss the challenges and lessons learned and consider the opportunity to help catalyze the economic recovery and use this period of rebuilding for positive improvement.

    Speakers
    Shalil Gupta, CBO, Mosaic Digital in conversation

    in conversation with
    Abhinav Goel, Associate Vice President, Marketing, Digit Insurance

  • 7:55 PM – 08:05 PM

    Mint Marketing Awards

    Introduction and context setting for Mint Marketing Awards 2021
    By Shalil Gupta, CBO, Mosaic Digital

  • 8:05 PM – 8:55 PM

    Mint Marketing Awards

    Mint Marketing awards ceremony

  • 8:55 PM – Onwards

    Mint Marketing awards ceremony


Who Should Atend?

  • Founders, CEOs, CMOs, category heads, brand heads marketing, creative agency heads
  • Entrepreneurs, digital executives and professionals, traditional, web & outdoor marketing strategists, designers and project managers, business leaders, business developers, key agency executives
  • Mobile Marketers, Digital Marketers, Influencers, Creative and Content heads from brands & agencies

Speakers

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Saurabh Varma

Chief Marketing Officer, Jio Studios
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Atit Mehta

Head of Marketing, BYJU'S
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Siddhartha Butalia

Chief Marketing Officer, AirAsia India
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Abhinav Tyagi

SVP Marketing, Urban Company
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Rachna Bahadur

Partner, Bain & Company
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Karthi Kumar Marshan

President & Chief Marketing Officer, Kotak Mahindra Bank
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Deepali Naair

CMO, IBM India & South Asia
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Ramesh Jude Thomas

President & CEO, EQUITOR Value Advisory
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Deepika Warrier

Chief Marketing Officer, DIAGEO India
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Siddharth Gopalkrishnan

Partner, McKinsey
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Prasoon Joshi

CEO, McCann World group India and Chairman APAC
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Rajan Bhalla

Group CCO, HT Media Ltd.
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Vineet Ahuja

Managing Director (Partner),
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Anubhav Sonthalia

CEO, Sokrati
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Ashwin Moduga

Head - Research, Mosaic Digital
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Sandeep Bhushan

Director and Head of GMS, Facebook India
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Abhinav Goel

Associate Vice President, Marketing at Digit Insurance
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Sagar Patil

Director, Customer Growth Advisory, MoEngage Inc.

Awards Jury

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Prasoon Joshi

CEO, McCann World group India and Chairman APAC
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Kainaz Karmakar

Chief Creative Officer, Ogilvy India
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Deepali Naair

CMO, IBM India & South Asia
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Sidharth Rao

CEO & Co-Founder, Dentsu Webchutney
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Bhaskar Chakravorti

Dean of Global Business , The Fletcher School at Tufts University
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Harish Bhat

Brand custodian, Tata Sons
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Tanya Dubash

Chief Brand officer, Godrej Group

Our Sponsors & Partners

Title Partner
Knowledge Partner
Associate Partner

Award Categories

CONTENT MARKETING MARKETING COGNITION WITH TECHNOLOGY LEADERSHIP
Award for Best Innovation & creativity Award for Best use of Electronic Media (Television/ Mobile/ Radio) Global Thought Leader of the Year
Award for Best use of Influencer Marketing Award for Best Digital Strategy Youth Marketer of the Year
Award for Best Storytelling Award for Best Integrated Campaign  
  Award for Best Use of Print/ Outdoor Advertising  

 


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