Introduction
Generating Escape Velocity
Factors making 'marketing' and 'marketers' a success
DIRECTION
When an organization makes the customer believe that their product offering holds immense value and creates a genuine need.
SPEED
When the marketers get a brief window of time to create an impression in the customer's mind and generate curiosity and interest around the product.
There are hundreds and thousands of organizations working on building similar products and competition intensifies every day. A marketer today needs to focus on creating space for his product / service to reach the customer rapidly within the required time frame. This is the origination of the concept of Generating Escape Velocity.
When Escape Velocity is applied to marketing, the product/service needs a push using what we refer to as the new pillars of marketing-Content, Consumer Journey, Experiences, Evolution, Data Privacy & Policy and Outcomes. Without a doubt, marketing automation combined with the new pillars of marketing is the evolved approach, and those who mastered it remain in the game and survive the 'new normal.’ The migration to digitization is key to building interest and awareness and making rapid conversions. Our new age marketer needs to ace the implementation of contemporary marketing platforms and advanced holistic solutions to make the approach agile and unique. This requires increased use of technology, innovation and greater investments to upgrade. These tools make processes efficient and break free from the traditional approach and clutter.
The Mint Marketing Summit showcases how organizations are moving away from the traditional practices and adapting a wider arena to increase their customer touchpoints and build engagement using the new pillars of marketing.
The event scheduled on 22nd October 2021 is an amalgamation of a half day summit and awards ceremony.
